THE IMPORTANCE OF INTELLIGENT PRICING
Timing is extremely important in the real estate market.  The above graph
illustrates the importance of placing your property on the market at a realistic
price and terms from the very beginning.  A property attracts the most
excitement and interest from the real estate community and potential buyers
when it is first listed; therefore, it has the highest chance of a sale when it is
new on the market.
As the triangle graph below illustrates, more buyers purchase their properties
at market value than above market value.  The percentage increases even
further when the price drops below market value.  Therefore, if you price your
property at market value, you are exposing it to a much greater percentage of
prospective buyers and you are increasing your changes for a sale.
+15%                            10%
+10%                                              30%
Market
Value                                                       60%     
-10%                                                                     75%
-15%                                                                                   10%
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